If you only have a hammer, you tend to see every problem as a nail.  Abraham Harold Maslow

We don't have a standard package of services, recipes or tools applied to all clients.

We fit you, we don't expect you to fit us.

Based on your needs we will recommend the approach that maximizes your learning within the context of your budget and timeline.  Projects can be as simple as an online tracking survey or as complex as a multi-phased multi-method research program. We offer:

PRIMARY RESEARCH

• Surveys  both traditional (phone, mail) and online administration
• Statistical analysis including regression, factor analysis, conjoint and structural equations modeling
• Focus groups including design, moderating, and qualitative analysis
• Indepth interviews with expertise in executive level and complex products/services
• Ethnographic studies and participant observation

SECONDARY RESEARCH

• Environmental scanning and trend reports
• Competitive intelligence and market analysis
• Demand analysis and demographic profiles

OTHER SERVICES

• Research audits and review of existing knowledge base
• Situation appraisals or "SWOT" analyses
• Benchmarking and best practice studies 

 SIKORA ASSOCIATES, LLC 

Helping organizations understand...