If you only have a hammer, you tend to see every problem as a nail. Abraham Harold Maslow

We offer a range of research services entirely customized to your needs.   Projects can be as simple as an online tracking survey or as complex as a multi-phased secondary/primary research program. 

PRIMARY RESEARCH

• Surveys  both traditional (phone, mail) and online
• Statistical analysis including regression, factor analysis, conjoint and structural equations modeling
• Focus groups including design, moderating, and qualitative analysis
• Indepth interviews with expertise in executive level and complex products/services
• Ethnographic studies and participant observation

SECONDARY RESEARCH

• Environmental scanning and trend reports
• Competitive intelligence and market analysis
• Demand analysis and demographic profiles

OTHER TYPES OF SERVICES

• Research audits and review of existing knowledge base
• Situation appraisals or "SWOT" analyses
• Benchmarking and best practice studies 

We do not have a "standard" package of services that we apply to all clients.  Based on your needs we will recommend the approach(es) that maximizes your learning within the context of your budget and timeline. 

 SIKORA ASSOCIATES, LLC 

Helping organizations understand...